People are conducting searches every day, so it’s crucial that you optimize your site to improve your search engine ranking. A better search engine ranking will help your business grow and obtain new leads.
1. Make link building a priority
As one of the top ranking factors for Google, links are critical to improving your search engine ranking. When it comes to better search engine rankings, you want to attract links from reputable and trustworthy sites, versus sites with a bad reputation.
2. Write skyscraper, SEO-friendly content
Content is the foundation for improving search engine rankings. That’s why content marketing is so popular because it generates 6x more conversions for businesses that use it. You can’t write and publish content, though, and expect results.
3. Build a responsive website
Improved search engine rankings can also happen after launching a responsive website. A responsive site allows your website to adapt automatically to any user’s device.
4. Maximize CTR in search results
You can also improve your search engine rankings by boosting your click-through rate (CTR). CTR describes the percentage of users that see your website in search results and click on it.
5. Use SEO-friendly videos and images
When it comes to online content, people don’t want a wall of text. They want images, as well as videos, to help them learn about a topic, visualize a concept, or complete a task. If your content doesn’t feature multimedia, it may hurt your rankings in search results.
Cristina e Irene 